Using Virtual Worlds to ‘soft Control’ People’s Movements in the Real One

Northwestern University researchers have found they can influence smartphone users’ movements by creating mobile games that have incentives designed to steer people toward specific locations. “We can rely on good luck to get the data that we need, or we can ‘soft control’ users with gaming or social network incentives to drive them where we want them,” says Northwestern professor Fabian Bustamante.

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